Donors in Training
The Leukemia & Lymphoma Society puts an emphasis on turning event participants into long-term supporters.
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LLS’ research programs rely heavily on donor funding. To meet the challenge, the organization’s fundraising approach is comprised of three revenue sources: 1) direct fundraising, e.g., direct mail; 2) donor development, e.g., major and planned gifts; and 3) chapter-based special events, e.g., Team in Training, an endurance sports training program that saw 35,000 participants take part in more than 60 events around the country in 2005. According to LLS’ 2005 annual report, participants for these two events alone raised nearly $125 million for the organization.
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Abny Santicola
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