Donors in Training
The Leukemia & Lymphoma Society puts an emphasis on turning event participants into long-term supporters.
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FS: What is most challenging for LLS in terms of fundraising?
GE: I think that the most challenging area for us is donor development simply because we’re relatively new to that arena of fundraising. In the special-event campaign area, while there are significant challenges, we have a level of institutional knowledge and a level of prior success that provides a higher comfort level for staff and volunteers.
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Abny Santicola
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