Donors in Training

Focus on the development, nurturing, recognition and appreciation of participants and donors so that they become committed to the organization for an extended period of time. The competition for participants and donors is very stiff, and it is extremely important to keep and upgrade these individuals once they take that first step. There are a lot of organizations with great missions and great events, and people have to make choices. View your participants and donors not as a one-time gift or as a one-time participant but as someone that you want to develop a relationship with over time. This is what we’re trying to ingrain in our culture at The Leukemia & Lymphoma Society.