Five Reasons Not to Panic
Recession is looming. Direct mail is dying. E-mail has fallen short of its bright promise. Donors are cynical. Contributions are drying up faster than the ice caps are melting. It seems like everywhere you turn these days, prophets of doom are predicting dark times ahead for fundraising.
If you’re not careful, you might almost start to believe that things aren’t going so well.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
