Five Reasons Not to Panic
4. Strength through diversity.
To carry the financial metaphor a step further, we all know that a diversified portfolio is an important tool for reducing your investment risk.
In the same way, a diverse, multichannel fundraising approach can provide a safety net for your results in uncertain financial periods. The more avenues you use to reach your donors and prospects, the greater results you can reasonably expect.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
