Five Reasons Not to Panic
Pick up any trade magazine or go to any conference, and you’ll see story after story about organizations that found success and happiness by addressing donors and prospects across a wide range of channels.
Direct mail reinforces e-mail, which reinforces the Internet, which reinforces print and broadcast, and they all reinforce each other by increasing message consistency, raising your profile, and — perhaps most importantly — expanding your potential donor base across a range of age and income groups.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
