Five Reasons Not to Panic
It may seem ironic that these new technologies are finding their legs just as the economy is getting so shaky. On the other hand, using them effectively just might be the smart bomb that helps many organizations make it through this economic downturn.
5. Take the long view.
If you look at a graph of the Dow Jones Industrial Average over the past 60 years or so, you’ll find plenty of ups and downs. Many of the rises and falls are pretty steep. Yet over the decades, the trend always has been upward. Progress has been painful — some businesses survived, others did not — yet over time there has been consistent growth in the overall economy.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
