Five Reasons Not to Panic
I think the same will be true of fundraising. We have to remember that, compared to the rest of the economy, direct-marketing fundraising is still a very new industry. So perhaps we can be forgiven for having a relatively short-term perspective.
The good news and the bad news is that the rise of direct-marketing fundraising also happened to coincide with a period of tremendous economic growth, especially in the U.S. So this troublesome economy might very likely be a painful reality check.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
