Five Reasons Not to Panic
At the end of the day, the vital, life-saving work of charitable organizations, the missions that drive people in the nonprofit community to be the best they can be, will continue. Are there going to be difficult times ahead? No question. But taking on tough challenges to achieve a greater good … well, isn’t that what being a nonprofit is all about? FS
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
