Five Reasons Not to Panic
Maybe it’s time to take a deep breath. Yes, there is cause for concern. But there also are plenty of good reasons to hold on to your seat and ride out the storm. Here are five truths to help you keep your perspective, stay active, remain focused and even feel hopeful.
1. We’ve heard this story before.
Change is inevitable. So, apparently, is the doomsday prophesying that always seems to accompany it. Radio, it was once darkly predicted, was going to stop people from going to the movies. Television, said others, would be the death of radio.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
