Five Reasons Not to Panic
Only a few years ago, people said the low cost of e-mail would put the final kibosh on direct mail. Others said TiVo would be the death of DRTV.
But in every case, the new technologies turn out — just like the old technologies — to each have their shares of strengths and weaknesses. And ultimately they find their places as valuable parts of an increasingly diverse fundraising process.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
