Five Reasons Not to Panic
Today, for example, study after study is showing that direct mail still is a vital part of the fundraising mix. Those who thought e-mail was the new shining city on the hill are finding that direct-mail donors continue to respond and renew at higher rates.
Maybe more importantly, direct-mail donors are more likely to be “institutional supporters,” i.e., they’re more likely to support your cause and mission, rather than a single issue.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
