Five Reasons Not to Panic
2. Bad times can bring good donors.
Investment advisers often encourage clients to keep investing during economic downturns by reminding them of the benefits of “dollar cost averaging.” In other words, if you regularly invest a consistent amount, your dollar is going to buy more shares when prices are down. Then when prices go up again, you have more shares, as well as shares that are more valuable.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
