Five Reasons Not to Panic
Perhaps nonprofits can benefit from a similar “donor cost averaging.” After all, it’s only logical to assume that the donors you acquire in lean economic times are more likely to be: a) wealthier and more “recession proof,” and b) more emotionally wedded to your mission than impulse givers who make casual gifts to many organizations during good times. Either way, those donors who give in an uncertain economy seem considerably more likely to be long-term supporters with higher lifetime value.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
