Five Reasons Not to Panic
Of course, like every theory, it needs to be tested for your particular organization. But if those high-loyalty donors are out there just waiting to be asked, can you really afford to ignore them?
3. Giving is cool again.
The financial markets are a powerful influence on people’s giving behavior, but as author Kurt Vonnegut reminds us, peer pressure still is the most powerful force in the world.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
