Five Reasons Not to Panic
And right now giving is hot. According to the December 2007 issue of Outside magazine, an influential travel and recreation monthly that targets affluent readers, “generosity hasn’t been so cool since the days of Carnegie and Rockefeller. This frenzied altruism,” the magazine says, “may be driven by a collective urge to right our nation’s karma or a competition to one-up Bono and Brangelina.” But the reasons for this new giving trend are less important than it being spotted and promoted by all kinds of mainstream media outlets.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
