Five Reasons Not to Panic
Moreover, according to the Giving USA Foundation, 65 percent of families earning less than $100,000 contribute almost 60 percent of all individual donations. In 2006, private contributions in the U.S. totaled $223 billion — “roughly the GDP of Poland, and about the same as what we spent on the war in Iraq between 2003 and 2006,” Outside added.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
