Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
(And don't think you can get around it by saying "we" or "my spouse" or "everyone I know" when you really mean "I." The evil magic knows what you're up to and will go to work anyway.)
The reason "I" throws you off track is simple: You are not your donor. You are radically different from your donor in several important ways:
- Companies:
- Merkle
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