Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
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Jeff Brooks
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â— You are almost certainly younger.
â— You know too much about the cause, and about marketing and fundraising.
â— You have agendas beyond the work at hand. You can hardly help yourself from "multitasking" in your fundraising.
â— You are paying too much attention. You're being paid to read this stuff! Your donor isn't.
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