Easier Said Than Done: The Magic Words of Fundraising

Trendy design. If you think it's cool, it's probably not appropriate. Donors, let's face it, are not the most up-to-date group. Their tastes are mostly decades behind yours. What looks good to them generally will bore and even annoy you. Besides that, hip design often has the unfortunate side effect of being hard to read. (Oh, don't get me started.)