Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
It can be humbling — almost painfully so — to properly deploy these magic words in your fundraising. It makes your message all about donors, not the cause and organization you're passionate about. It means putting out material that doesn't make your heart soar.
The trick to finding joy in this situation is to get your thrills not from the fundraising message itself, but from the results it creates. After all, that's your job. FS
- Companies:
- Merkle
Related Content
Comments
