Easier Said Than Done: The Magic Words of Fundraising

Donors don't give because of who you are. They give because of who they are. Effective fundraising works with this fact, not against it. An effective message tells the story of how Ms. Donor can change the world through your organization. Ineffective fundraising struggles to make compelling the story of how your organization is changing the world and how Ms. Donor can get involved, too. I'm boring myself just describing that kind of fundraising to you. It's even more boring for donors.