Easier Said Than Done: The Magic Words of Fundraising

A few years ago, I was asked to create a fundraising letter template to help novice writers write decent letters. I worked for days to come up with a universal and useful outline of fundraising requirements. Then the solution dawned on me. It looks like this:

Dear [name]:

You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. Yes, you. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You. You.