Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
Sincerely,
[Signature]
P.S. You. You. You. You. You. You. You. You. You. You. You. You.
You see, all the elements of a good fundraising letter — the opening that grabs you, the setup for the ask, the ask itself, how many times to ask, the P.S. — barely matter compared to the importance of making it all about the donor. Get that right, and just about everything else you need will fall into place.
- Companies:
- Merkle
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