Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
Our researchers also found that the donor's name had exactly the same power as the word "you." Often more.
"You" is the oxygen of the fundraising atmosphere. It makes all life possible. Use it as much as you can.
The bad word
The bad word has even more power for evil than "you" does for good. You might be expecting some exotic imprecation or elaborate profanity. Sadly, the bad word is the most commonly spoken word in English: I.
- Companies:
- Merkle
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