Easier Said Than Done: The Magic Words of Fundraising
These two words one good, one bad have the power to boost or destroy your messages.
The funny thing about "I" is that its dark power isn't unleashed when you use it in your fundraising communication; in that context, it's a perfectly useful word — though overusing it makes you sound like a boring nerd, but that's another issue.
"I" does its damage when you use it to talk about your fundraising efforts. As in:
- Companies:
- Merkle
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