A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
"That comes back to Michael," Kelly says. "We don't like to invest our money in that stuff. If they are an event supporter, they are listed in the event program. [There is a] full donor listing in the annual report. We're not naming conference rooms or giving awards or anything, and that seems to work."
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