A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
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The%20Michael%20J.%20Fox%20Foundation%20for%20Parkinson's%20Research<%2Fa>%20seems%20to%20have%20it%20all%20wrong,%20going%20against%20conventional%20fundraising%20wisdom%20at%20seemingly%20every%20turn.%20Yet%20the%20$57%20million%20MJFF%20raised%20last%20year%20($50%20million%20of%20which%20went%20toward%20its%20mission)%20tells%20a%20different%20story.%20The%20foundation,%20which%20has%20funded%20more%20than%20$240%20million%20in%20research%20since%20its%20founding%2010%20years%20ago,%20is%20light%20on%20its%20feet%20and%20built%20for%20speed.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fthe-michael-j-fox-foundations-unconvential-path-fundraising-success%2F" target="_blank" class="email" data-post-id="12064" type="icon_link">
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Funding streams
Events and individual giving account for the lion's share of donations to MJFF, Kelly says. Gifts of $2,500 or more are considered major gifts. The organization thrives on its ability to get representatives out and about to meet with donors. While nonprofits are increasingly recognizing that empty desks in the office mean more money in major gifts, MJFF has always believed that relationships are built in person.
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Cheryl P. Rose
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