A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
"[MJFF's major-donor cultivation] is conversation-based. Our donors are very honest with us about where they can be giving," she adds. "We are aggressive in our model but respectful in our fundraising. We may have a number in mind, but we leave that up to the donor. We really believe that our donors are giving at the highest level they can, and when they are able to give more, they will."
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