A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
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The%20Michael%20J.%20Fox%20Foundation%20for%20Parkinson's%20Research<%2Fa>%20seems%20to%20have%20it%20all%20wrong,%20going%20against%20conventional%20fundraising%20wisdom%20at%20seemingly%20every%20turn.%20Yet%20the%20$57%20million%20MJFF%20raised%20last%20year%20($50%20million%20of%20which%20went%20toward%20its%20mission)%20tells%20a%20different%20story.%20The%20foundation,%20which%20has%20funded%20more%20than%20$240%20million%20in%20research%20since%20its%20founding%2010%20years%20ago,%20is%20light%20on%20its%20feet%20and%20built%20for%20speed.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fthe-michael-j-fox-foundations-unconvential-path-fundraising-success%2F" target="_blank" class="email" data-post-id="12064" type="icon_link">
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MJFF hosts a few targeted events of its own, as well. It keeps ticket prices high ($2,500 each, for example, for its annual fall gala in New York, which draws about 900 attendees each year) and the feeling light. The "A Funny Thing Happened on the Way to Cure Parkinson's" gala is a night of comedy and music, as per Fox's direction. He believes, Kelly says, "if we are doing our job all year long, the people who are coming out know about our work and don't need to be beat over the head with scientific information."
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