A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
The%20Michael%20J.%20Fox%20Foundation%20for%20Parkinson's%20Research<%2Fa>%20seems%20to%20have%20it%20all%20wrong,%20going%20against%20conventional%20fundraising%20wisdom%20at%20seemingly%20every%20turn.%20Yet%20the%20$57%20million%20MJFF%20raised%20last%20year%20($50%20million%20of%20which%20went%20toward%20its%20mission)%20tells%20a%20different%20story.%20The%20foundation,%20which%20has%20funded%20more%20than%20$240%20million%20in%20research%20since%20its%20founding%2010%20years%20ago,%20is%20light%20on%20its%20feet%20and%20built%20for%20speed.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fthe-michael-j-fox-foundations-unconvential-path-fundraising-success%2F" target="_blank" class="email" data-post-id="12064" type="icon_link">
Email
Email
0 Comments
Comments
These are all ways in which MJFF keeps in touch with donors and other supporters, engages the Parkinson's community in general, and engenders relationships across the board.
Looking ahead
Despite the fact that many foundations and other nonprofits have struggled recently, Kelly says, MJFF has been able to consistently increase revenue year over year and has even seen an uptick in planned giving and estate gifts over the past few years. With its inarguable success, the organization doesn't seem like it should be looking to change things up any time soon. But it's not resting on its laurels.
0 Comments
View Comments
Cheryl P. Rose
Author's page
Margaret Battistelli
Author's page
Related Content
Comments