A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
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The%20Michael%20J.%20Fox%20Foundation%20for%20Parkinson's%20Research<%2Fa>%20seems%20to%20have%20it%20all%20wrong,%20going%20against%20conventional%20fundraising%20wisdom%20at%20seemingly%20every%20turn.%20Yet%20the%20$57%20million%20MJFF%20raised%20last%20year%20($50%20million%20of%20which%20went%20toward%20its%20mission)%20tells%20a%20different%20story.%20The%20foundation,%20which%20has%20funded%20more%20than%20$240%20million%20in%20research%20since%20its%20founding%2010%20years%20ago,%20is%20light%20on%20its%20feet%20and%20built%20for%20speed.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fthe-michael-j-fox-foundations-unconvential-path-fundraising-success%2F" target="_blank" class="email" data-post-id="12064" type="icon_link">
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"There are an estimated 1 million people in the U.S. [with Parkinson's disease], and we don't even know half of them," she says. "Our goal is to get to know more people — spreading our message and increasing our presence in other communities.
"We are never satisfied," Kelly adds. "We are always trying to improve on what we are doing." FS
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Cheryl P. Rose
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