A Funny 
Thing 
Happened ...
… when Michael J. Fox founded an organization to eradicate Parkinson’s disease. By flying 
in the face of convention in many ways, it became a fundraising powerhouse.
"We don't have an endowment. We don't put money in the bank to grow. This keeps us accountable to our donors because each year we have to go back to our donors and ask them to support our work again," she adds.
Call it counterintuitive. Call it flying in the face of every PowerPoint-ed highlight at every session of every fundraising conference you've ever attended. Or you could just call it successful.
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