The Michael J. Fox Foundation's unconvential path to fundraising success

By Cheryl P. Rose and Margaret Battistelli

MJFF's revenue stream includes very little corporate support and relatively few multiyear gifts, which means it has to stay in front of its donors, asking them continually to support the mission. It's a lean and unusual fundraising model, but you'd be hard-pressed to argue with its results. Kelly says it keeps the foundation nimble and, most importantly, honest.