The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3

• “Strive for excellence in all that we do.”
• Innovation — hard times are the best times to innovate.
• Facebook and Twitter didn’t exist in 2005 — the pace of innovation is escalating exponentially.

McGregor:

• “Don’t be dogmatic. Test and try things; hypothesize.”
• Have an orientation program to explain fundraising, how it works, etc.
• Be proud to ask for money for your organization.
• Read ”Tiny Essentials of Fundraising.”

Harrison: