The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3

Social media
The panel agreed that just about every organization must engage in social media because that is where the donors are heading online. And the opportunities for engagement and discovery are virtually endless.

Aloma shared that Food For The Poor was struggling to get Facebook fans. Then, an old friend of the organization said he’d donate $1 for every Facebook fan Food For The Poor added — up to $20,000. The organization took to its social-media platforms and shared this information and in four days had more than 20,000 fans.