The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3

“Social media brings awareness and guerilla fundraising opportunities,” Aloma said. “My children’s generation uses social media — it is the way things are going.

“Don’t give up on it in fundraising either,” he added. “We no longer have a Web department. We have an emerging media department that includes the Web, iPhone, social media, mobile. As an organization, you can’t afford to be laggards. We want to be on that wave of social media when it hits.”