The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3

“Get a rough idea how revenue should come in,” Harrison added. “It’s very different for every organization, so figure it out for you.”

What’s missing?
Someone from the audience asked, “What industry research is missing? What benchmarks would you like to see?”

Aloma said the most valuable insights are about the donors. Food For The Poor did an emotional inquiry study of its best donors — what occurred when they were first exposed to giving, what was the trigger? It provided Food For The Poor the real reasons donors gave, which were financial efficiency combined with spiritual efficiency of the organization, and they wanted to help save lives. These insights helped Food For The Poor communicate those triggers to keep them engaged. “It was invaluable,” Aloma said. “What makes donors happy in giving?”