The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3

McGregor said he’s worried that organizations often look at gross income more than anything else. “We can make bad decisions and grow income in the short term. We should look more at costs. I think that’s the biggest thing missing,” he said.

According to Tandon, the biggest thing missing for smaller, local charities is donor data at the local level. Most of what’s out there is on the aggregate level. “Local level donor data is very helpful. Getting that is a dream in my eye.”