The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 3
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Donor-centric
A member in the audience from Amnesty International said her organization is changing the way it communicates to be more donor-centric and asked for advice on how to do that. “We’ve got to start knowing our donors,” Harrison said. “We’re trying to change our donors instead of listening to them.”
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