The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Tip No. 1: Use the same message regardless of medium. I noted earlier the classic renewal notice often appears in the form of an invoice or billing statement. Historically, of course, that's something that once arrived in postal mail (and mostly still does), but guess what? It works as well when delivered by e-mail.
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