The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Consider adding a booster shot to your postal mail renewal notices by creating an e-mail follow-up to add some gravitas and urgency.
For example, "I've been looking through our list of contributors and notice that you haven't yet renewed." Then continue your message by restating the key points in the postal mail, and include a link to an online renewal form.
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