The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Tip No. 2: Make sure to feature a renewal button online and a renewal URL in your postal mail notices. These days folks pay their bills a variety of ways. Sometimes online, sometimes through the mail and often both. So, cover your collection bases and make it easy for folks to renew whether they browse through your website, read a paper renewal letter or are reminded with an e-mail follow-up. Make it as easy as possible to pay!
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