The Multichannel Renewal Campaign

Put that "Renew Now" button on the homepage along with a message that "even if you're not a member or donor, you can join now!"

Tip No. 3: Don't overlook mobile. I believe it won't be long before the smart mobile phone is the all-purpose transaction wallet in most donors' pockets or pursues. Until that day arrives, use the power of a text message to remind the folks whose mobile numbers you have that you've just sent them their annual renewal notices, thank them for past support and indicate you're counting on their continued help. Some of the pros I interviewed indicated that this technique boosts renewal response rates by as much as 25 percent.