The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Tip No. 4: Include the renewal concept and renew button in online alerts and urgent campaigns. There's no more certain way to trigger the vital sense in a donor's mind that my organization gets results and is active than to connect an urgent or highly topical Web article or action with a request for renewal. The connection between an urgent need and what's required to transform that need into success — support — is easily made with a "Renew Now" button.
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