The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Tip No. 5: Experiment with the mix and timing of channels. Some organizations have seen increases in renewal response rates by sending e-mails or SMS to donors the day the postal renewal notices are mailed urging them to look for the notices in the mail and respond quickly. Others have found greater response in using e-mail as a follow-up to the postal notice. And still others find that a before and after e-mail is just the ticket for boosting postal mail.
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