The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
A model to work from
To get you started, here's a multichannel schedule I've drawn up based on interviews and my own experience over the years of what works best for insuring that your renewal program is working at peak.
Step 1. Schedule the postal renewal notices No. 1 to No. 12 or however many you feel is optimal, and then interlace the other channel approaches in front and in back of each postal notice. Remembering that:
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