The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
No matter what other programs you currently have in place, if you don't have a renewal channel — and especially a multichannel program — you're missing the boat big time. So, let's start by looking at an ideal renewal framework and then move to the multichannel dimensions.
Basic framework
If you have a life insurance policy, subscribe to a magazine or belong to a club, chances are you participate in one or more renewal efforts on the for-profit side of your life. Nonprofit renewal programs work on the same dynamics. The key characteristics:
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