The Multichannel Renewal Campaign

And of course, if you're using a calendar year as opposed to an anniversary date renewal calendar, it's even simpler.

For purposes of this illustration, I'm assuming a calendar year renewal where every donor is contacted with the renewal efforts at the same time.

Step 2. Perfect your basic renewal message focusing on accomplishments of the year ending, challenges faced in the coming year and the need for continued involvement on the donors' part.