The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Step 3. Train the telemarketers, your phone-answering personnel. Make sure the renewal buttons and landing pages are in place on the website, and fight to insure consistency and reinforcement of message across the channels.
Step 4. Launch. Unleash the well-trained on your best donors. Send out the most powerful, compelling direct-mail notice along with appropriate e-mail and SMS text before or after the notice.
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